The Meraki Creative Co logo was a study for a former creative agency centering around fashion, design, photography, and styling services for creators of color.

“Meraki” meaning to do something with soul, creativity, or love in Greek was a passion project meant to empower rising artists & shine a creative light on new talent.

Interpreting “Meraki” in the literal sense, I portrayed the brand’s goal of uplifting unique voices as a “spotlight” glowing like a star or creative “third eye”.

Founded by 2 women of color, I created abstract facial figures intertwined between two merging “M”s to represent the founders behind the brand. The M’s represent the brands maximalist approach and a play on words for their philosophy of “more is more”.

Additionally, using opposing warm and cool tones, the merging of red and purple represents creators of all kinds uniting together under a single agency.